Chevrolet kicks off association with Manchester United in India

January 21, 2014: Chevrolet has officially kicked off its brand association with Manchester United in India on January 18, 2014. Ex-Manchester United striker Dwight Yorke recently visited the country to get up close with Indian football fans as part of the Manchester United Trophy Tour in the country.

“Chevrolet is extremely proud to connect Manchester United with its passionate supporters in India. The long association of Chevrolet with football in India is a testimony to the great belief Chevrolet has in the game of football that has the unique capability to unite people all around the world,” said Lowell Paddock, president and MD, General Motors India.

In the 2014-2015 season, Chevrolet will be the shirt sponsor of Manchester United. As part of the Manchester United Trophy Tour in India, Chevrolet enabled Manchester United fans to get up close with Dwight Yorke and see the Barclays Premier League Trophy.

“It is a great honour to be able to promote the fantastic relationship between Manchester United and Chevrolet to our Indian fans. The chance to meet some of our 4.5 million followers is something I am very excited about, and gives us a wonderful opportunity to promote football in India. Events like this provide a key platform to unite our fans around the World,” said Dwight Yorke.

As part of its commitment to the game of football in India, Chevrolet also plans to donate 20,000 nearly indestructible footballs through the year to children who cannot buy, afford or maintain a football across various locations in the country. Chevrolet plans to give away 1.5 million One World Futbols worldwide over the next three years to children living under different circumstances in impoverished areas, conflict zones and refugee camps.

Photograph: Dwight Yorke, ex-Manchester United striker.