CEAT Tyres to be OE supplier for new Mahindra Thar

by Autocar Pro News Desk , 15 Aug 2020

CEAT Tyres, one of India’s leading tyre manufacturer has announced its association with Mahindra for the all-new Thar, which was revealed today. The new Thar which goes on sale on October 2, which also happens to be Mahindra & Mahindra’s 75th anniversary.

CEAT says it will be supplying the tyres for the new Thar (two models) with 16-inch and 18-inch tyre sizes. The company says its Czar AT tyres have been specially designed keeping in mind the aggressive styling and design of the Mahindra Thar, for which the tyres will provide superior control and manoeuvrability on all kinds of terrains. The Czar AT tyres that are fitted come in two sizes, 255/65R18 and 245/75R16.

The Czar AT 255/65R18 has raised white sidewall lettering. CEAT says this makes the Czar AT the first OEM fitted tyres in India to possess this feature. The special tread compound and panther paw pattern provide better grip for on and off-road conditions which ensures a safer drive. The tyre also get special tread groove profile provides superior control at the corner. The unique rim protector feature protects the tyre’s sidewall from damage and extends duperior capability to negotiate tough terrains.

Amit Tolani, chief marketing officer, CEAT Tyres said, “We take pride in our association with Mahindra which has grown over the years. We have come a long way since our association for TUV 300 in 2015 and now we collaborate again for the new and iconic Mahindra Thar. This partnership is a testimony to our unswerving commitment to offer best in class products for best in class vehicles.”

In the past CEAT has also partnered with Mahindra for tyre supplies in multiple projects.