Brakes India flags off 90-city, Kanyakumari-to-Kashmir roadshow

Brakes India today flagged its first-ever all-India customer engagement program that deploys a Brakes India van that will travel over 17,000 kilometres across 90 cities and 13 states. The aim of the exercise is to raise awareness in automobile garages and the retailer fraternity about the company’s aftermarket services, timely product availability, and the need to use genuine, branded products.

According to Sujit Nayak, Senior VP, Friction & Aftermarket Business, “Brakes India Yatra, an extension of our Mobile Training Center, is the largest pan-India direct marketing initiative we have undertaken, and will benefit our customers with the knowledge of genuine parts and fluids that we offer. We had started this journey five years ago with our Mobile Training Centers for garages offering doorstep training and certification for the mechanics.”

The Brakes India van was unveiled at Brakes India’s headquarters in Chennai this week and was flagged off at Kanyakumari for its journey to Kashmir via Madurai, Bengaluru, Hyderabad, Nagpur, Jhansi, Indore, Jaipur, Gurugram, Chandigarh and many other cities before holding its closing post at Kashmir. Earlier launched initiatives of Brakes India such as Qik Brake Service (QBS) and Authorised Services Centers (ASCs) will also be focused at during this roadshow.

The team will also showcase its existing and newly launched product range during the program. Brakes India has a diversified portfolio in friction, parts, fluids and now engine oils under the TVS-Girling, TVS-Apache, TVS-Sprinter and Revia brands, respectively.

Founded in 1962, Brakes India is today a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings for passenger vehicles, light and heavy commercial vehicles and tractors. Its brands – TVS-Girling, TVS-Apache and TVS-Sprinter – are well known in the spare parts segment.