Bosch, the world’s largest automotive supplier in terms of sales hope to cross the 30 billion euros threshold for the first time in 2011. The company also expects growth to be around 10 percent. These comments were made by Dr Bernd Bohr, chairman of the Bosch Automotive Group at the company’s recent automotive press briefing at the company’s Boxberg proving ground.

Dr Bohr added that this growth will increase headcount, especially in Asia-Pacific from 167,000 to 177,000 over the course of the year. He added that the company is “seizing long term growth opportunities without neglecting short-term one”. In concrete terms, this translates into reducing fuel consumption in diesel and petrol vehicles by at least 30 percent. He said Bosch hoped to treble sales of its petrol direct injection systems by 2013; in conjunction with turbocharging, these allow smaller engines to deliver the same performance while consuming less fuel.

In a larger context, Bosch is developing innovations specifically for emerging countries in Asia and Latin America which he said can be frequently applied to global platforms that offer scope for cost reductions.