BMW Group India has reported its highest-ever first quarter sales (January-March 2019). All three brands – BMW, Mini and BMW Motorrad – are on a strong growth track from the start of the year.
In Q1 2019, BMW Group India delivered 2,982 cars (BMW + Mini) registering a year-on-year growth of 19 percent as compared to Q1 2018. BMW India sold 2,822 cars (+19%) and Mini India sold 160 cars (+18%). These results come on the back on a strong performance in CY2018, when BMW Group India sold 11,105 vehicles (including Mini), registering 13 percent year-on-year growth.
In Q1 2019, the 5 Series and the 6 Series Gran Turismo have contributed strongly to BMW India sales. The carmaker also saw a significant contribution coming from the locally-produced X range with introduction of the all-new BMW X4 Sports Activity Coupe that created a new segment in the luxury car market and generated new demand. The Mini Hatch and the now locally-produced Mini Countryman together commanded a share of over 80 percent in Mini sales.
Commenting on the Q1 numbers, Dr Hans-Christian Baertels, president (Act.), BMW Group India, said, “BMW Group India is on a growth path. Closing 2018 with highest sales ever, the momentum has been successfully carried forward into 2019 by registering the best Q1 sales till date. BMW Group India will continue its unwavering focus on maximising performance, bringing best-in-class products to the Indian market and exceeding expectations on each and every service that is offered. We are confident that the growth strategy for BMW, Mini and BMW Motorrad will yield even higher results in the coming months and we will continue to grow the luxury vehicle market in India.”
BMW Group Plant Chennai locally produces 10 car models –3 Series, 3 Series Gran Turismo, 5 Series, 6 Series Gran Turismo, 7 Series, X1, X3, X4, X5 and Mini Countryman. In 2019, the plant will also start local production of the X7. BMW dealerships also display the X6, M2 Competition, M4 Coupe, M5 Sedan and X5 M which are available as completely built-up units (CBU).
At present, the Mini model range includes the Mini 3-door, Mini 5-door, Mini Convertible, Mini Clubman and the locally-produced Mini Countryman. Mini has established eight sales outlets in India.
BMW Motorrad sells 597 units – G 310 R, G 310 GS account for 80% sales
Meanwhile, strong demand for its range of products saw BMW Motorrad India sell 597 units. The sub-500cc motorcycles – BMW G 310 R and BMW G 310 GS – drove demand and accounted for over 80 percent of Q1 sales. The recently launched BMW R 1250 GS and BMW R 1250 GS Adventure are also seeing high demand from motorcycling enthusiasts.
BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. The BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India.
The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport –S 1000 RR, R 1200 RS, HP4 RACE; Adventure –R 1250 GS, R 1250 GS Adventure, S 1000 XR, F 750 GS, F 850 GS; Roadster – S 1000 R, R 1200 R; Heritage –R nineT, R nineT Scrambler, R nineT Racer and Tour –R 1200 RT, K 1600 GTL and K 1600 B.
Also read: Made-in-India G 310s among BMW Motorrad's Top 5 models
Interview with Dimitris Raptis, BMW Motorrad’s Head of Region Asia, China, Pacific and South Africa: ‘Our tie-up with TVS Motor Co for the 310s was a very good decision.’