BMW Motorrad, the two-wheeler business of German luxury brand BMW, today reported that it has received over 600 bookings for the BMW G 310 motorcycles during the festive period of Navratras, Dussera and Diwali in october 2019.
Rudratej Singh, president and CEO, BMW Group India, said, “BMW Motorrad has an extremely aspirational and distinguished set of products that have gained immense popularity and trust amongst the motorcycling community in India. Together with highly competitive cost of ownership and steadily expanding outreach throughout the country, BMW Motorrad has created a very strong position for itself in the premium motorcycle segment."
BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017. At present, BMW Motorrad range of products and services are available at 23 touch-points across 16 cities in the country.
The company says the entry level model's G 310 R and G 310 GS were conceived from scratch and represent everything BMW Motorrad stands for and mark its foray into the sub-500 cc segment in India. The BMW G 310 R and BMW G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally produced by cooperation partner TVS Motor Company in Hosur, near Bangalore.
Also read: TVS Motor rolls out 50,000 BMW G 310 from Hosur plant
Made-in-India G 310s among BMW Motorrad's Top 5 models