TVS Motor rolls out 50,000 BMW G 310 from Hosur plant

by Autocar Pro News Desk , 13 Dec 2018


L-R: Dr Markus Schramm, Head of BMW Motorrad, and KN Radhakrishnan, director and CEO, TVS Motor Company, with the milestone machine.
L-R: Dr Markus Schramm, Head of BMW Motorrad, and KN Radhakrishnan, director and CEO, TVS Motor Company, with the milestone machine.

TVS Motor Company, which began manufacturing the BMW G 310 R and G 310 GS for BMW Motorrad at its plant in Hosur, Tamil Nadu, today rolled out the 50,000 unit of the BMW 310cc motorcycle.

The milestone motorcycle rolled out from the Hosur plant in the presence of Dr Markus Schramm, Head of BMW Motorrad, and KN Radhakrishnan, director and CEO, TVS Motor Company. In April 2013, TVS Motor Company and BMW Motorrad had signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in the launch of three products on the 310cc platform namely BMW G 310 R, BMW 310 GS and the TVS Apache RR 310.

Commenting on this milestone, TVS Motor Co’s KN Radhakrishnan said, “Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”

Adding to that, BMW Motorrad’s Dr Markus Schramm said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner which has always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality-led premium products for the sub 500cc segment.”

Exports for these two BMW Motorrad models, BMW G 310 R and BMW 310 GS, commenced in December 2016 and are being offered in more than 90 countries.

Also read: Interview - Dimitris Raptis: ‘Our tie-up with TVS Motor Co for the 310s was a very good decision.’

KN Radhakrishnan: 'Innovation is the only thing which customers like'

TVS Motor clocks Rs 15,130 crore revenue for FY2018, up 24.7%

BMW Motorrad launches hot and snazzy G310R and G310GS bikes in India

Vikram Pawah: ‘The G310s are in the world’s fastest-growing segment.’


 

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