BMW Group achieves record sales figures in 2012

March 19, 2013: The BMW Group has achieved record sales in 2012 and aims to set new records in 2013. Norbert Reithofer, chairman of the Board of Management of the BMW Group, stated "The past year has been the most successful year in the BMW Group’s corporate history, with new records achieved for sales volume, revenues, and Group earnings". He continued, "We are aiming to achieve a further rise in unit sales in the current year and hence a new sales volume record".

The BMW Group remains cautiously optimistic about 2013's figures and results, however, but it intends to continue to increase its capacity. "Due to high levels of expenditure for new technologies and models as well as investment in the production network, we expect to report Group profit before tax on a similar scale to the year 2012", said Reithofer.

The BMW Group plans to launch around 25 new models by 2014 in total, ten of them all-new cars. A total of 11 new model launches are planned for 2013. Sales of BMW, Mini and Roll-Royce cars increased by 10.6 percent during 2012, up from 1,668,982 cars to 1,845,186 cars. This aided the Group's net profits in rising to £4.38 billion (Rs 35,806 crore), a 4.4 percent increase on 2011's result of £4.21 billion (Rs 34,416 crore). Revenue rose from £58.84 billion to £65.75 billion (Rs 537,506 crore), up some 11.7 percent.

The vast majority of sales were accounted for by BMW, which registered over 1.5 million cars, assisted by the launch of the new 3-, 5- and 6-series, as well as the popular X models.

Rolls-Royce sold a total of 3,575 cars, a minor increase of one percent over 2011's 3,538 cars. Mini recorded a more notable boost, with figures climbing 5.8 per cent from 285,060 to 301,526. The Countryman, Coupe and the new Roadster played a significant role in improving Mini's figures.

The growth wasn't limited to the BMW Group's four-wheeled concerns. BMW and Husqvarna motorcycle sales totalled 117,109, 3.1 percent more than in 2011. Profit before tax for this sector, despite the increase in sales, fell from £35.1 million to £5.13 million (Rs 41.93 crore), a drop of 80 percent, reputedly due to "a new direction for the motorcycle business".

Financial services grew in volume but a decrease in earnings for the segment was recorded, which the BMW Group attributed to exceptionally high figures for 2012. The number of retail contracts signed increased by 12.1 per cent to 1,341,296. Leasing and financing contracts, with retail customers and dealerships, rose by 7.1 percent to 3,846,364 units.

The BMW Group's workforce also grew, with the number of employees rising from 100,306 to 105,876.