Blu Smart mobility chooses Ridecell to run its all-electric shared mobility

by Autocar Pro News Desk , 09 Jul 2019

Blu Smart, one of the pioneers in all-electric shared smart mobility, today announced Ridecell, a leading platform provider for shared and autonomous mobility operators, as the platform provider for the recently launched Blu Smart Mobility rideshare service in India.

The first all-electric rideshare service on the Indian sub-continent, Blu Smart Mobility is taking the fast lane towards offering a convenient service that addresses India's ambitious carbon reduction targets. Ridecell's complete shared mobility platform will allow Blu Smart Mobility to quickly get the fleet operational while maximising efficiencies.

Ridecell enabled the rapid roll-out of the Blu Smart ride share service by offering a complete shared mobility platform that includes a driver app; a cloud-based operational dashboard that controls vehicle assignment, ride pricing and other critical service parameters; and a rich API set that allowed Blu Smart to quickly offer a fully customised mobile application.

Ridecell rapidly implemented numerous local adaptions, including rider payment in local currency, inclusion of GST (goods and services tax), and payment via the locally-dominant ‘PAYTM’ digital wallet application. Additional planned enhancements include vehicle assignment based on battery charge level and charging station proximity, automated calculation and invoicing of toll road fees, and car sharing services using the same Blu Smart ridesharing platform and user database.

"The Ridecell platform is built not only for fast initial deployment and easy scalability, it is specifically designed for high-yield operation—keeping vehicles charged, on the road, and filled with paying passengers," said Aarjav Trivedi, Ridecell CEO. "High-yield operations are the key to profitability. Ridecell is excited to be working so closely with Blu Smart to bring this carbon-free service to India."

Ridecell claims to be the only shared mobility platform offering a complete ridesharing platform in addition to a full on-demand and scheduled carsharing solution.

Also read: India's first last-mile electric cab fleet starts operation in NCR

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