BASF’s ‘We create chemistry’ world tour arrives in Mumbai

Mumbai, January 9, 2013: Chemical major BASF’s ‘We create chemistry’ world tour has made its South Asia debut in Mumbai, at the NESCO Grounds at the Bombay Exhibition Centre today.

The tour, which kicked off in Mannheim, Germany, in January 2012 and will continue until mid-2013, is designed to showcase 20 world-class BASF innovations that demonstrate the contribution of chemistry to sustainability. In Asia, after Mumbai, the tour will travel to Tokyo in February and Seoul in May 2013.

The interactive exhibition displays these innovations, ranging from organic solar cells to electro-mobility solutions to modern insulation materials and sustainable concrete technologies.

“Through the Marketplace of Innovations, BASF is showcasing solutions from the world of chemistry for the challenges of a growing world population. The exposition’s examples of BASF’s innovations in sustainability tangibly demonstrate how economic success, social responsibility and protecting the environment are interconnected as key elements of our strategy,” remarked Prasad Chandran, chairman, BASF Companies in India & Head South Asia (seen above with Dr Albert Heuser, president (Market & Business Development) Asia Pacific-BASF East Asia Regional Headquarters Ltd).



“At the tour, we prove with proof-points that innovation is the key to solving global challenges,” concluded Chandran.