Bajaj repositions brand strategy

Seeks convergence of corporate and product vision.

05 Jul 2007 | 18945 Views | By Autocar Pro News Desk

Bajaj Auto has given a peppy twist to the Hamara Bajaj commercial which is keeping in line with its focus on motorcycles and reaching out to the younger generation. In the process, old timers will miss the emotional connect of the Chetak except that the geared scooter market is history ...

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