Audi ousts technical boss- report

JUNE 21: German media outlets are reporting that Audi's technical boss, Wolfgang Dürheimer, has been ousted from the firm, and replaced in the role by the VW brand's head of development Ulrich Hackenberg.

Autocar Pro News DeskBy Autocar Pro News Desk calendar 21 Jun 2013 Views icon2041 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Audi ousts technical boss- report

JUNE 21: German media outlets are reporting that Audi's technical boss, Wolfgang Dürheimer, has been ousted from the firm, and replaced in the role by the VW brand's head of development Ulrich Hackenberg.

Dürheimer, who celebrates his 55th birthday today, only moved to Audi last September, having been CEO of Bentley and Bugatti since 2011. He was widely regarded as one of the emerging stars of the VW Group, and at one point had been tipped as a potential successor to VW Group boss Martin Winterkorn.

After completing his studies in engineering and applied sciences, Dürheimer joined BMW AG as a trainee, moving through the company to take up management positions in the road car and motorcycle divisions prior to taking up a board position as manager of research and development.

In 1999 he moved to Porsche, where he took charge of the 911 range of models and played a leading role in pushing the highly profitable Porsche Cayenne through to production. Two years later he joined Porsche's board, in charge of research and development. He remained at the firm until 2011, when he took control of Bentley and Bugatti, as well as steering the VW Group's motorsport involvement, including its highly successful Le Mans effort, which he was set to oversee again this weekend.

Audi has not commented on Dürheimer's reported departure, but well-placed sources are speculating that his reluctance to pursue a dedicated strategy for all-electric cars may have played a part in the decision. During his short time at Audi the Audi A2 Etron and Audi A8 Etron projects have been canned, and Dürheimer has frequently spoken of his belief that plug-in hybrid technology offers a better medium-term solution to low-emission motoring than all-electric vehicles. It has also been recently reported that the forthcoming launch of the next-generation Audi A4 has been delayed recently, although only by a matter of weeks.

RELATED ARTICLES
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year

auther Autocar Professional Bureau calendar11 Jul 2025

The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...

Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws

auther Autocar Professional Bureau calendar05 Jul 2025

The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...

VinFast’s second plant in Vietnam goes on stream ahead of India factory

auther Autocar Professional Bureau calendar30 Jun 2025

Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...