Audi India's 'Workshop First' strategy kicks in at new Vijayawada facility

by Autocar Pro News Desk , 22 Apr 2019

Audi India today announced the opening of the Audi Service Vijayawada under its ‘Workshop First’ strategy, which is part of its customer delight initiative in India.

Under the Workshop First strategy, the carmaker inaugurated the new service facility in Vijayawada even before opening a showroom in the city. The facility is spread over 9,600 square feet, has 7 bays with a capacity to service 14 cars per day in a single shift and houses exclusive state-of-the-art body shop facilities. Audi says the facility will help the brand strengthen its presence with customers in Andhra Pradesh and Southern India.

Commenting on the new facility, Rahul Ansari, head, Audi India, said: “The customer is at the core of what we do at Audi and we are committed towards having a customer as part of the Audi family. They should stay with the brand once they join the Audi brand and for that, service is as important as product excellence. The Workshop First strategy, which focuses on customer’s service needs right from the Day 1 is a strategic approach to our network strategy by offering our customers easy access to world class service facilities that the brand Audi stands for globally."

"The Audi Service Vijayawada facility will further consolidate our commitment towards providing exceptional service to our customers in this region. Creating additional touchpoints for delivering service is a clear activity and commitment towards customer centricity as we go to where the market and where customers require us to be,” added Ansari. 

Under the Workshop First strategy, Audi will enter the Tier 2 and Tier 3 cities with a ‘service first promise’ by inaugurating a workshop first, following with a gradual plan to set up a showroom.