Audi India hikes prices by up to 4 percent across model range

Mumbai, July 10, 2013: Audi India has announced an increase in the prices of its model range available in India. The increase would range up to 4 percent across models from July 15, 2013.

“The overall market scenario is challenging. The depreciating rupee and rise in input cost have made us re-evaluate our pricing strategy in India and increase the prices of the entire range. However, we are offering the customers customised and innovative finance options from Audi Finance which will make their purchase more attractive,” said Michael Perschke, Head, Audi India.

The Q5 price will increase by Rs 152,000, the A6 by Rs 180,000 and the R8 by Rs 442,000. “Audi is the growth driver of the luxury market in India. Audi India is also growing from strength to strength with 26 dealerships and new product launches like the RS 5 and S6. Keeping our performance in mind, we are confident of achieving our target for the year,” added Perschke.

The luxury carmaker registered a total sale of 750 units sold in June 2013, a growth of 4 percent over the same period last year (June 2012: 718 units). For the January to June 2013 period, sales grew by 21 percent, with the carmaker delivering 4,846 units as compared to 4,000 units during January to June 2012.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from its existing 26 centres. The company opened new showrooms in Mumbai South, Lucknow and Bhubaneswar this year. Last year saw the opening of Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Noida and Vadodara among others.