Ather Energy to kick off sales in 4 more cities, sees interest from 2,000 potential retailers

by Autocar Pro News Desk , 20 Feb 2020

Electric two-wheeler maker, Ather Energy which recently unveiled its new electric scooter offering the Ather 450X in India, plans to aggressively expand its presence in the country.

In January, the company had confirmed ithe 450X's launch in the following markets basis the demand received for the scooter -- Delhi NCR, Mumbai, Pune and Hyderabad. Since the national launch, Ather has received thousands of pre-orders from across the country, with key cities like Ahmedabad, Kochi, Coimbatore and Kolkata taking the lead.

Ather Energy says the four new cities will see installation of fast charging infrastructure in the coming months, followed by the delivery of the scooters. The Ather 450X is available for pre-order via the company website for a fully refundable Rs 2,500. Ather has also been receiving dealership requests from these cities which will make it easier for the company to rapidly expand.

The electric vehicle maker says the Ather Forum has been abuzz with requests for the company’s community engagement programs to begin in cities beyond the metroes. The company will organise test rides and meet ups in the new cities in the coming months

Tarun Mehta, CEO and co-founder, Ather Energy said: "There’s been an amazing response for the Ather 450X across the country. We have been receiving pre-orders from not just the major metros but also several Tier II and III cities. Similarly, there have been more than 2,000 requests for retail partnerships. By the end of this year we will be present in ten cities and will continue to scale up to more than 30 cities by 2023. Our only focus now is scaling the experience of Ather 450X to all over the country."