Asia MotorWorks spells out business strategy

Top priority is to establish the brand before targeting volumes.

15 Feb 2007 | 7679 Views | By Autocar Pro News Desk

Asia MotorWorks (AMW), the latest entrant in the commercial vehicle arena, is very clear about its strategy. “We want to first establish the product before going in for volumes or market share,” Anirudh Bhuwalka, promoter and director, told Autocar Professional.

AMW has its work cut out. Domestic heavyweights Tata Motors ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

Copyright © 2025 Autocar Professional. All Rights Reserved.