Apollo Tyres targets 80,000 per month all-wheel fitment TBR market

Given the growing demand for commercial vehicles after the pandemic, and also increasing radialisation even on steer axles, Apollo Tyres has launched Apollo EnduRace RA, an all-wheel fitment radial tyre for commercial vehicles.

With the continuing demand for all-wheel fitment tyres, along with the new axle load requirements, there is a higher expectation of even wear and overall initial tread mileage (ITM) from all tyres. These inputs from customers, along with the company’s expertise in truck-bus radial (TBR) technology, led to the development and launch of Apollo EnduRace RA.

Produced at the company’s plant in Chennai, these tyres have been tested extensively, both in-house and in real-world applications with end users, before the launch. Apollo EnduRace RA will cater to the 80,000 per month market of all-wheel fitment truck-bus radial tyres in India.

Commenting on the launch, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said “With the changing industry dynamics and customer expectations from the all-wheel segment, we have further improved our offering with EnduRace RA. We are confident of extending our lead in the TBR segment in India with this new benchmark in performance tyres.”

Recommended for moderate load applications in all-wheel fitment position, EnduRace RA is proven to offer 20% higher ITM and even wear pattern throughout the life of the tyre. The robust casing with higher bead and belt durability provides best-in-class load carrying capability and retreadability. These tyres also have class leading advantage of fuel efficiency with 10% lower rolling resistance.

Apollo Tyres’ internal estimates have it that the company has leadership in the commercial vehicle segment in India, with a market share of 32% (OE + Replacement).