April 10: Apollo Tyres has launched its first overseas Apollo Super Zone in Dubai. Designed to provide customers with an enhanced retail experience and a better feel for the brand and its products, the premier branded retail outlet is located in Al Qiyada, near the Dubai Police General Headquarters, and operated by Middle East Tyres LLC, Apollo Tyres’ business partner. The Apollo Super Zone was inaugurated by chairman Onkar S Kanwar.
Apollo Tyres’ foray into specialised retail outlets is part of the US$ 2 billion company’s ongoing expansion strategy for the Middle East region, which already provides around 30 percent of the company’s export earnings.
“The launch of the Apollo Super Zone in Dubai, the first of its kind outside India, underlines the importance of Dubai as a regional commercial hub and as a focus of our Middle East operations,” said Satish Sharma, chief, India Operations, Apollo Tyres. “The launch of the concept store is the next stage of our progress in the region building on the success of our Dubai headquarters. The Super Zone will enable us to interact more closely with our customers and get a better feel for the unique requirements of this market,” he added.
The Apollo Super Zone is a premier branded concept store designed to allow customers to browse through various ranges of Apollo products on display with the aid of the highly-trained staff in attendance. The tyremaker has a range of specialised concept retail formats which range from a Super Zone, the largest format, to Apollo Zones and the Apollo Points, which are scaled-down versions inspired by the shop-in-shop concept. Currently, the company has two Super Zones, 25 Apollo Zones and 44 Apollo Points across India.