Hyundai India associates with Ministry of Road Transport for Road Safety campaign

Hyundai Motor India in association with Ministry of Road Transport and Highways has released a Road Safety film for promoting road safety under phase II of its #BeTheBetteryGuy road safety initiative which was started last year (2016).

The new campaign focuses on spreading the safety messages – critical issues like under age driving, don’t drink and drive, usage of mobile phone, over speeding and violation of traffic signal. The messages will be promoted through the creative film that will be showcased in cinema halls spread across 20 cities in the country. The creative safety campaign will see Hyundai’s brand ambassador Shah Rukh Khan, promoting the message in the film.

Commenting on the initiative, YK Koo, MD and CEO, Hyundai Motor India said: “Through Safe Move – Road Safety campaign, we want to spread the message of road safety and create strong awareness within communities for a positive behaviour change. We want to make Safe Move – Road Safety campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by big Impact activities.”

According to Hyundai Motor India, the ‘Safe Move - Road Safety’ awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasising on to ‘Be the Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The initiative is supported by Ministry of Road Transport and Highways. 

The phase II of the campaign will continue till end of 2017, and will also incorporate offline road safety activities spread across 150 Schools in 15 cities and 14 Malls in six cities. 

The company says its phase I of ‘Road Safety Campaign #BeTheBetterGuy ‘which it began in 2016 was a big success. It saw over 3.84 million views and won prestigious awards on road safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the school contact program and resident contact program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India.