ZeroLight to partner Audi on range of visualisation projects

Real-time 3D visualisation specialist ZeroLight has announced that it is working with Audi AG on range of visualisation projects which are set to benefit from their revolutionary real-time 3D capabilities.

The projects, which include next-generation and cutting-edge display technologies, will all be served by ZeroLight’s cross-platform real-time 3D visualisation technology. ZeroLight is the world’s most advanced car configurator solution. Proprietary real-time 3D visualisation technology drives a live, interactive scene of the car configurable to any specification.

Darren Jobling, ZeroLight CEO (pictured above), believes that his company’s suite of technologies will transform the automotive industry.  “ZeroLight is generating enormous interest as we enable a richer and more engaging buying and selling experience,” said Jobling.  “Audi revolutionised the car purchasing process with the launch of its innovative Audi City dealerships and we’re very proud to be supporting them build on that success.”

ZeroLight enables a premium car configuration experience with a level of interaction that was previously unobtainable.  “By providing a solution that uniquely delivers graphical fidelity, a high frame rate and a rich feature set, ZeroLight delivers a compelling customer experience that leads to  increased sales and higher specification purchases,” said Jobling.