Yamaha bags seventh Red Dot award: TMax 530, XMax 300 for product design

Yamaha Motor has won the Red Dot Award for the seventh year in a row, every year since the inaugural awards in 2012. This year, two scooters – the TMax 530 DX and XMax 300 – have bagged the prestigious recognition under the Product Design 2018 category.

The Red Dot Design Awards, organised by Germany's Design Zentrum Nordrhein Westfalen, are widely recognised as one of the most prestigious design awards in the world. Products with designs of outstanding quality are selected each year in the three categories of Product Design, Communication Design, and Design Concept.

In addition, this achievement marks the third design award received by the TMax 530 DX and the XMax 300, following on from the Good Design Award 2017 and the iF Design Award 2018.

The TMax 530 DX, which pioneered the sports commuter scooter segment in 2001, offers daily commuting and fun riding on weekends. As a deluxe model, comfort is further bolstered with equipment such as cruise control and an electronically-adjustable screen. 

The XMax 300 is the successor to the XMax 250 which has enjoyed popularity in Europe for many years due to its fun ride and sporty styling, along with its combination of comfort and practical functionality for city travel and commuting. The XMax 300 is positioned in the middle of the sports commuter MAX series and is being rolled out globally.