Volvo to focus on plug-in hybrid models, but full EVs also ready

Volvo is ready to launch fully electric cars - but won’t do so until market or legislative demand makes it necessary, according to vice president of product strategy, Lex Kerssemakers.

By Jim Holder, Autocar UK calendar 27 Jan 2015 Views icon2277 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Volvo has electric cars waiting in the wings, but will concentrate on plug-in hybrids until the market's ready.

Volvo has electric cars waiting in the wings, but will concentrate on plug-in hybrids until the market's ready.

Volvo is ready to launch fully electric cars - but won’t do so until market or legislative demand makes it necessary, according to vice president of product strategy, Lex Kerssemakers.

With the firm already focusing on its four-cylinder only engine strategy, and successfully launching plug-in hybrid models including the V60 and upcoming XC90, Kerssemakers says that Volvo is already on target to meet customer requirements.

“Our focus is the roll-out of our plug-in hybrids,” he said. “Once there is a more sustainable business case behind full EV we can do it - our platform is scalable and fully flexible. But we must see how the EV business evolves and what pressures there are from fuel efficiency requirements and cities closing borders.

“With plug-in technology we have some answers now - good efficiency and the option of driving in and out of cities on electric power alone. For now, we can offer the best of both worlds.”

 

RELATED ARTICLES
Autoliv Plans JV for Advanced Safety Electronics With China’s HSAE

auther Ajit Dalvi calendar11 Oct 2025

The new joint venture, which is to be located strategically near Shanghai and close to several existing Autoliv sites in...

JLR to Restart Production Over a Month After September Hacking

auther Ajit Dalvi calendar07 Oct 2025

Manufacturing operations at the Tata Group-owned British luxury car and SUV manufacturer were shut down following a cybe...

BYD UK Sales Jump 880% in September to 11,271 units

auther Ajit Dalvi calendar07 Oct 2025

Sales record sets the UK apart as the largest international market for BYD outside of China for the first time. The Seal...