Visteon bags two CES 2023 Innovation Awards for cutting-edge display products 

Visteon has announced that it has been named a CES 2023 Innovation Awards honoree for two new products: Lightscape Panoramic Display and Command & Control Display. These two display products showcase the technology company’s latest innovative technology solutions that meet growing consumer demand the world over for seamless, intuitive and integrated automotive displays. These cutting-edge technologies aim to address emerging market requirements, and more.

Lightscape Panoramic Display is a pillar-to-pillar display of seamless design under a continuous glass lens. Lightscape provides high perceptual quality even in direct sun exposure. Utilising Visteon’s award-winning TrueColor Image Enhancement, the system dynamically improves display performance based on ambient brightness conditions. Visteon’s ‘1 Watt’ backlight delivers stunning contrast and colour performance. Force-touch and on-screen haptics create new sensory experiences adding depth to human-machine interaction and improving safety. Lightscape introduces a video and gaming experience to the front passenger. The entertainment content is protected by Visteon’s Active Privacy filter, designed to promote safety and contextually prevent driver distraction.

Visteon Command & Control Display (pictured below)is a driver-centric, technology-forward display concept. The display glass is curved to bring the central display area within touchable reach. The 4K, wide-format reconfigurable display area is optimized for high perceptual quality: high brightness, wide color and pure black.The decorative panel in the central area matches appearance with surrounding design elements and can predict driver intent. When in use, the panel transforms to a fully reconfigurable display surface. When it is not needed, it transitions back to a decorative element.  Powered by Visteon’s efficient local dimming technology, it can intelligently deliver brightness where it is needed, or save up 90% power when it’s not.

Cutting-edge display products to tap emerging market trends 
The digital cockpit transformation continues to shape in-vehicle technology, and vehicle displays take centre stage to deliver superior user experience for driver and passengers. OEMs that can find the right mix of technology features for this experience will benefit in brand perception, profits and sales.

As OEM design studios release new display integration concepts, several key trends are emerging in the market. These are:

Immersive, large multi-displays: They seamlessly transform the digital cockpit and provide a superior user experience for driver and passenger. Next-gen concepts feature displays that span the entire dashboard width. The displays are more prominently positioned in the vehicle and more exposed to direct sunlight. While these concepts are visually stunning and can help to identify a brand’s unique aesthetic, they introduce new challenges to the market, particularly in the safe management and legibility of on-screen content. Driver safety will be improved by solutions that promote content legibility in any brightness environment.

Consumer market drives expectations: New-car buyers have a baseline expectation of performance, quality and craftsmanship from their experiences with consumer devices. Colour, contrast, brightness and resolution contribute to the human perception of display picture quality. These higher performance requirements must be delivered at a low power budget to enable electrified drivetrain platforms.

Digital experience enables new interactions: Technology enables passenger entertainment content without introducing driver distraction. The market will progress beyond standard touchscreen interactions, introducing new interaction concepts based on voice, spatial movements, pressure sensing and tactile feedback. Such capabilities will require display surfaces to become more intuitive.

“We are extremely proud to receive these CES Innovation Awards as they highlight Visteon’s capabilities to develop technologies that enhance the user-experience and functionality of automotive cockpit displays. Our Lightscape Panoramic Display and Command & Control display are perfect examples of Visteon’s expertise powered by technological foresight that will forever change the future of driver-vehicle interaction with added safety, functionality and design aspects,” said Qais Sharif, Vice-President and General Manager of the Americas, Global Vice President of Display Product Lines

What are the CES Innovation Awards?
The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA), is an annual competition honouring outstanding design and engineering in 28 consumer technology product categories. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on innovation, engineering and functionality, aesthetic and design.

This year’s CES Innovation Awards program received a record high number of over 2,100 submissions. The announcement was made ahead of CES 2023, the world’s most influential technology event, happening January 5-8 in Las Vegas, Nevada.