TVS Motor partners Cadisa Group for Guatemala and El Salvador, strengthens presence in Central America

by Autocar Pro News Desk , 30 Oct 2019

Chennai-headquartered two- and three-wheeler maker TVS Motor Company, today announced its partnership with Cadisa, one of the largest, respected business groups across Guatemala and El Salvador.

As a part of this association, Cadisa will facilitate the opening of 15 flagship outlets for TVS Motor Company in a phase-wise manner. TVS Motor Company will also be present in 17 multi-brand outlets and over 150 retail stores across Guatemala. The company will operate over 25 service outlets to ensure complete service and spare support. The OEM in addition to bringing its range of two-wheeler and three-wheeler products will also offer attractive retail finance schemes. The company will initial offering for the new market will include Apache RTR 200 4V, Apache RTR 180, Apache RTR 160 2V, Stryker 125 & Wego scooter and King Deluxe three-wheeler.

Commenting on this association, R Dilip, executive partners Cadisa Group vice-president - International Business, TVS Motor Company said, “We are delighted to partner with a well-known company such as Cadisa Group, to expand our presence in Guatemala and El Salvador. Cadisa has rich experience and immense knowledge and understanding of the needs of customers in this region.  At TVS Motor Company, we place importance on making products which boast of superior quality and cutting-edge technology. The unique network of distribution that Cadisa has developed makes them the best strategic ally for TVS Motor Company. With this partnership, we will be able to offer customised products with complete service and spare parts for our customers throughout Central America and consolidate our presence in the region.”

Jorge Siekavizza, senior director, Cadisa “We at Cadisa, will represent TVS Motor Company with great pride to cater to the demand of potential clients. All our outlets will be manned by skilled manpower in-line with TVS Motor Company global standards thus reinforcing our commitment towards the Guatemalan market. The technology and quality prowess of TVS Motor Company, combined with our network facility will definitely create an impact in Guatemala and El Salvador”.

TVS Motor Company will Cadisa will showcase three new products at the upcoming Expo Moto 2019, to be held in Guatemala City, from November 1-3, 2019.