Tata Motors launches Nexon and Hexa in Tanzania

The company, which is seeing a smart uptick in its export numbers this fiscal, targets Tanzania for new growth opportunities.

By Autocar Professional Bureau

03 Nov 2018

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L-R: Karun Sabarwal (Auto Head) Tata Tanzania Holdings Africa Limited and Saurabh Singh, Senior Manager, Passenger Vehicle International Business, Tata Motors at the launch event in Dar Es Salaam.

Looks like Tata Motors is deploying the same aggressive approach it has in the domestic market to its export operations. The company has, along with its distributor, Tata Africa Holdings (Tanzania) Ltd (TAHTL) commercially launched the Nexon compact SUV and the Hexa crossover in Tanzania.

Launched at an introductory price of TZS 45 million (XMA variant) for the Nexon and TZS 81 million and TZS 89 million for the Hexa XT 4x4 and XTA Automatic version respectively, both SUVs will be available across the company’s authorised dealerships, starting today, under attractive finance options.

L-R: Karun Sabarwal (Auto Head) Tata Tanzania Holdings Africa Limited and Saurabh Singh, Senior Manager, Passenger Vehicle International Business, Tata Motors at the launch event in Dar Es Salaam, Tanzania.

Sujan Roy, Head – International Business, Passenger Vehicle Business Unit, Tata Motors, said: “We are excited to announce the launch of our much-appreciated UVs in Tanzania. Both the products have been conceptualised with an innovation-driven focus for contemporary design, best-in-class technology and advanced features. We are confident that the vehicles will be instant hits and will provide a rich and dynamic experience for the customers who wish to make a style statement. Additionally, with the launch of these products, we look forward to increase our market share not only in the UV segment but also in the overall passenger vehicles segment in the country.”

Unveiling the two SUVs, Naresh Leekha, Regional Head – East Africa, Tata Africa Holdings (Tanzania) Limited (TAHTL), said, “This is our first big step into the UV segment with Tata Motors. Continuing our longstanding relationship with the company, we are proud and confident to launch these products in our country and look forward to introduce many more such products in the times ahead.”

Tata Motors is currently seeing a smart uptick in its export numbers. In the April to September 2018 period, Tata Motors has shipped a total of 26,685 units, which constitutes 38 percent year on year growth.

Also read: Top 5 UVs – September 2018 | Tata Nexon in best-sellers list for second month in a row