New Subaru Impreza voted 2016–2017 Car of the Year Japan

Subaru has announced that its all-new Impreza has been named 2016–2017 Car of the Year Japan. This is the second time Subaru has been awarded the title, following the Legacy’s win in 2003.

Based on the Subaru Global Platform, the all-new Impreza aims to offer a top-notch driving experience to drivers and passengers, with an array of new technologies that greatly enhance all-around safety as well as dynamic and static quality feel. It is the first car ever produced by a Japanese brand to include a pedestrian protection airbag as standard.

In about a month since its launch on October 13 in Japan, the new Impreza outsold its monthly sales target of 2,500 units by more than fourfold, with 11,050 orders. The company says demand from customers switching from other brands has been especially notable, representing 51% of all orders and indicating that the new Impreza is attracting a wider range of customers in Japan.

“It is a great honour that the Impreza has been recognised with this distinctive award,” said Yasuyuki Yoshinaga, president and CEO of Fuji Heavy Industries. “I would like to thank our customers, suppliers and shareholders for their continued support for Subaru and I am grateful to all those who contributed to this achievement.

Passenger cars officially announced or launched in Japan between November 1, 2015, and October 31, 2016, with projected sales of at least 500 units are eligible. In addition to the Car of the Year Japan and Import Car of the Year prizes, awards are granted in the Innovation, Emotional, and Small Mobility categories.