Axalta Coating Systems, a leading global supplier of liquid and powder coatings has released the findings of the eighth edition of the exclusive Global Automotive Color of the Year, which sees Royal Magenta taking the top spot.
The company says the selection of Royal Magenta, which is a deep cherry colour brings a luxurious finish to the market. The robust design has a majestic dark finish engrained with merlot and garnet hues. The colour appears berry red in sunlight yet reveals a dark, mysterious look in the midnight hours.
Hadi Awada, SVP – Global Mobility Coatings, Axalta said, “Royal Magenta delivers a new luxury look that is optimised for future mobility. With innovative mobility-sensing and environmentally-optimised waterborne technologies, we’re helping the mobility industry transition toward increasingly sustainable solutions, electric vehicles and autonomous driving.”
Royal Magenta is formulated for all vehicle types and enriches the mobility palette with alluring colour. It is stylish and functional and is engineered to work with radar systems used on autonomous vehicles of all sizes. The sophistication of Royal Magenta is derived from Axalta’s track record of providing luxury finishes to the mobility market and ties into global colour trends that convey elegance with an indulgent and festive colour offering. Burgundy, violet and cherry-like hues are becoming more fashionable in the market. The premium colour creates an opulent finish appearing lush with faceted jewel accents.
Nancy Lockhart, Global Product Manager of Colour, Axalta said, “This year, we have designed a complex-looking colour that can be applied in a simplified manner. The design process began by tinting waterborne paints with various layering systems to provide depth and colour. With sustainability in mind, the end colour was achieved with a conventional basecoat – clearcoat layering. It’s as easy on the eyes as it is to apply.”
The company says as a leading colour expert in paint and coatings, it uses its innovative technology, advanced colour formulations and proprietary insights into global and regional colour preferences to drive future colour trends.