Royal Enfield's Interceptor 650 and the Himalayan adventure bike have achieved new records in the UK. While the Interceptor has been the highest-selling naked style motorcycle in that market for the last 12 months (from June 2019 - June 2020) in the middleweight (250cc-750cc) segment between June 2019 and June 2020, the Himalayan is placed fourth. However, Royal Enfield has not released any specific sales numbers.
According to the Chennai-based OEM, the 650cc Interceptor was also the best selling motorcycle for June 2020 (as per MCIA data for the more than 125cc motorcycles category). This is a first of kind feat by any Indian two-wheeler manufacturer, selling in the UK. It was also news Autocar India broke on July 8.
Commenting on the sales, Vinod K Dasari, CEO Royal Enfield, said: “Our vision is to expand and lead the middleweight motorcycling segment across the world. To further strengthen our position as a truly global brand, Royal Enfield has been consistently focusing on widening its footprint in international markets and creating engaging experiences for enthusiasts."
He added, "Since its launch, the Interceptor 650 has been gaining momentum among consumers and has won several awards globally. Dominating the mid-segment in the UK for a year is a truly remarkable achievement that we are very proud of. We are equally delighted with the success of our adventure-tourer Himalayan which has been among the top 5 best selling middle-weight motorcycles in the UK consistently over the last 12 months. This response from our customers in the UK has propelled Royal Enfield to become one of the fastest-growing motorcycle brands in the UK.”
Speaking about the Interceptor 650, Dasari added, “The Interceptor 650 marked the beginning of a new chapter and was the first truly global motorcycle from Royal Enfield. It has paved the way for us to grow from strength to strength; by building more awareness and aspiration for the brand in international markets, and by growing the 500cc+ category more than four times in India. Both, the Interceptor 650 and Himalayan have brought in a lot of first-time buyers into Royal Enfield and we believe these motorcycles have a strong potential to grow our international markets.”
Led by the Interceptor 650 and the Himalayan, Royal Enfield has recorded an overall volume growth of 96 percent across its international markets in FY20, with Europe registering 100 percent growth over last year. In the UK, Royal Enfield has made significant inroads in expanding its retail footprint to 67 customer touch points. The brand has also invested in expanding its marketing, sales and service teams to manage this growth.