Rolls-Royce appoints Julian Jenkins as new director, sales and brand, effective 1 March

Julian returns to Rolls-Royce after serving as Sales Director of BMW UK, and most recently Chief Commercial Officer at Italian supercar manufacturer Bizzarrini.

Autocar Pro News Desk By Autocar Pro News Desk calendar 26 Feb 2024 Views icon3227 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Henrik Wilhelmsmeyer

Henrik Wilhelmsmeyer

Rolls-Royce announces departure of Director of Sales & Brand, Henrik Wilhelmsmeyer, with effect from 29 February 2024. Henrik’s successor from 1 March will be Julian Jenkins. Henrik leaves Goodwood after six years to take up a new senior position within the BMW Group, playing a leading role shaping the brand’s future high-end luxury cars. 

"Since 2018, Henrik Wilhelmsmeyer has completely transformed our mindset and attitude - how we work together, how we understand and interact with our clients and the experiences we offer them. He leaves Rolls-Royce a better place, with his enduring legacy of innovation, progress and achievement in client engagement, product development and consistency in the way our marque presents itself around the world," said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. 

Henrik Wilhelmsmeyer, is relinquishing his role as Director of Sales & Brand after six years with the company. From 1 March, Henrik will take up a new senior position within the BMW Group, where he’ll play a leading role shaping the brand’s future high-end luxury cars.

"To build on Henrik’s work, we’re delighted to welcome Julian Jenkins back to Goodwood. Like Charles Rolls, Julian originally studied engineering but found his true vocation as a consummate sales, marketing and product professional. His luxury experience, strong leadership, strategic thinking, and communication skills make him exceptionally well placed to build on Henrik’s achievements," he added.

Julian’s international experience, product expertise and deep knowledge of the luxury sector ensure he is perfectly placed to take Rolls-Royce forward towards its all-electric future.

RELATED ARTICLES
Volvo Group to build new heavy-duty truck plant in Mexico

auther Autocar Pro News Desk calendar12 Apr 2024

The plant, slated to be operational in 2026, will provide additional capacity to support the growth plans of both Volvo ...

Brose system for powered tailgates goes into series production

auther Autocar Pro News Desk calendar12 Apr 2024

The system for power opening and closing of truck tailgates has been in series production since the beginning of this ye...

Mercedes-Benz EQS gains new front-end design and 820km range

auther Autocar Pro News Desk calendar11 Apr 2024

Mammoth 118kWh battery adds 51 miles / 82 kilometres to restyled and upgraded electric sedan.