Rolls-Royce appoints Julian Jenkins as new director, sales and brand, effective 1 March

Rolls-Royce announces departure of Director of Sales & Brand, Henrik Wilhelmsmeyer, with effect from 29 February 2024. Henrik’s successor from 1 March will be Julian Jenkins. Henrik leaves Goodwood after six years to take up a new senior position within the BMW Group, playing a leading role shaping the brand’s future high-end luxury cars. 

"Since 2018, Henrik Wilhelmsmeyer has completely transformed our mindset and attitude - how we work together, how we understand and interact with our clients and the experiences we offer them. He leaves Rolls-Royce a better place, with his enduring legacy of innovation, progress and achievement in client engagement, product development and consistency in the way our marque presents itself around the world," said Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars. 

Henrik Wilhelmsmeyer, is relinquishing his role as Director of Sales & Brand after six years with the company. From 1 March, Henrik will take up a new senior position within the BMW Group, where he’ll play a leading role shaping the brand’s future high-end luxury cars.

"To build on Henrik’s work, we’re delighted to welcome Julian Jenkins back to Goodwood. Like Charles Rolls, Julian originally studied engineering but found his true vocation as a consummate sales, marketing and product professional. His luxury experience, strong leadership, strategic thinking, and communication skills make him exceptionally well placed to build on Henrik’s achievements," he added.

Julian’s international experience, product expertise and deep knowledge of the luxury sector ensure he is perfectly placed to take Rolls-Royce forward towards its all-electric future.