Range Rover powers JLR sales up 30 percent in April

Jaguar Land Rover sold 30 percent more vehicles in April 2014, retailing 37,171 vehicles in the month, over the year-earlier month.

During the first four months of this year, JLR sold 161,947 vehicles, up 12 percent. In April, JLR reported sales increases in all of its key regions as follows: the China region (up 72 percent), Europe (up 27 percent), Asia Pacific (up 25 percent), the UK (up 24 percent), North America (up 19 percent) and other overseas markets (up 3 percent).

Calendar year to date sales were also up in all major regions with the China Region up 44 percent, Asia Pacific up 16 percent, North America up 14 percent, Europe up 3 percent, the UK and other overseas markets were both up 1 percent.

Andy Goss, JLR’s Group Sales Operations director, said:  “April sales continue the positive momentum we saw in Q1 of 2014. Alongside the F-Type, all three Range Rover models delivered record April sales performances reflecting the global appeal of our strongest ever vehicle line-up.”

In April, Jaguar sold 5,511 vehicles, up 17 percent, with a strong performance from the F-Type. Jaguar’s regional performance was as follows: the China Region (up 71 percent), Europe (up 15 percent), the UK (up 12 percent), Asia Pacific (up 2 percent) and other overseas markets in line with the prior year. Sales in North America were down 8 percent owing to model launch activity in the corresponding month of 2013.  Calendar year to date, Jaguar sold 29,542 vehicles up 19 percent.

Meanwhile, in April, Land Rover sold 31,660 vehicles, up 33 percent thanks to new records from all three Range Rover models. The Range Rover Sport delivered its best April sales performance since 2006. Land Rover saw increases for the month across all regions: the China Region (up 72 percent), Asia Pacific (up 31 percent), Europe (up 29 percent), North America (up 28 percent), the UK (up 27 percent) and other overseas markets up by 4 percent. Calendar year to date, Land Rover sold 132,405 vehicles, up 11 percent.