Quantron AG, specialist for commercial vehicles with electric and hydrogen drive trains, is setting out to become an OEM for zero-emission vehicles and the company is bringing international design experts on board. The ‘Quantron vision 2025’ project begins with a unique design for its 12-meter bus, which will be launched in the near future. A design for a light truck and a heavy US truck are also in the planning stages.
The aim of the ‘Quantron vision 2025’ project is to build a strong brand DNA by creating a unique identity. Italian car designer and design strategy consultant Fabio Filippini – who led the Pininfarina Transportation Design in Turin for more than 6 years and Spanish design and innovation consultancy Mormedi, led by Jaime Moreno are part of this journey.
Michael Perschke, CEO of Quantron explained that, “The unique touch and feel of the design has to be in sync with the brand DNA of Quantron, which stands for clean technology and zero-emission. There is no better team to give Quantron a global identity than Fabio Filippini and Moreno. Our ambition has to be that by 2025 latest, our sustainability focussed customers will recognize a Quantron product at first site, clean, sophisticated, high tech and representing the future of sustainable transportation.”
Speaking about this collaboration, Fabio Filippini said, “Quantron has built very strong roots in its past. Transforming these into the new world of Quantron, which is a much more complex ecosystem of services, existing and new products, presents a great challenge. That's why I wanted to include Mormedi, which are specialised on this type of brand identity within the transportation industry. That way we can make sure we're up to the big challenge as one team.”
Jaime Moreno of Mormedi added that, “This is a great opportunity. Today we need brands like Quantron that are committed to zero emission. What we want to offer Quantron is a vision of what the new products will look like in the next five to ten years.”
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