PSA Group creates a new business unit for electric vehicles

PSA Group is creating a low emission vehicles business unit dedicated to electric vehicles. It is a step towards the Group’s aim of developing an electric offering covering its entire range by 2025, with implementation starting in 2019.

The new BU will have a global scope and will leverage all factors necessary to deliver models that meet customer expectations, in line with the highest service standards. The BU will be responsible for defining and deploying the Group’s electric vehicle strategy and rolling out the related products and services.

PSA Group aims to offer a differentiated customer experience that creates value and fosters ties with the Group, and its five car brands, Peugeot, Citroën, DS and Opel/Vauxhall, and its Free2move mobility brand.

Alexandre Guignard is appointed as the senior vice president of the BU, responsible for the profitable development of these operations, in all regions concerned, and will lead initiatives to help meet the Group’s CO2 targets, in compliance with the 2020 and subsequent European standards for CO2 emissions.

Linda Jackson, Chief Executive Officer of Citroën, to whom the BU will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms. The challenge for this Business Unit, which benefits from an experience built up over several years within the Group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching PSA Group’s electric vehicles into the market.”