PSA Group to assemble Peugeot cars in Kenya starting June 2017

The PSA Group and URYSIA, the importer and distributor for the Peugeot brand in Kenya since 2010, have signed a contract to assemble Peugeot brand vehicles in Kenya. This assembly project will begin in June 2017 with an annual volume of over 1,000 units.

Production will start with the Peugeot 508, followed by the new Peugeot 3008 SUV. This agreement is part of the strategic profitable growth plan ‘Push to Pass’ and materialises the PSA Group’s ambition to develop globally.

Last month, the Group had inked MoUs with India’s CK Birla Group to set up two joint ventures in India for the manufacture of passenger vehicles and powertrains.

The signature ceremony for the Kenyan project took place at the Kenyan State House, the president's residence in Nairobi, in the presence of the president of Kenya, Uhuru Kenyatta, the French Minister for Economy and Finance, Michel Sapin, Claude Mwende, CEO of URYSIA, and Jean-Christophe Quémard, executive vice-president for Middle East & Africa for the PSA Group.

Commenting on the PSA Group’s assembly project, Uhuru Kenyatta, president of Kenya, said: "Peugeot cars have always been renowned for resilience, durability and reliability. We are proud to welcome them back home”, referring to the assembly of Peugeot cars from 1974 to 2002.

Jean-Christophe Quémard added: "This investment in Kenya is part of the long-term strategy of the PSA Group to increase its sales in Africa and the Middle East, with the aim to sell a million vehicles in 2025. These local production capacities will serve the region's markets and meet the expectations of our customers and the specific features of each country."