Porsche sells 167,354 vehicles in first-half 2023, registers gains in all regions
Sports car maker records 15% YoY increase in January-June 2023; clocks high double-digit growth in Europe and Germany; Macan SUV remains bestseller with 47,755 units and accounts for 28% of H1 sales.
Porsche has ended the first six months of 2023 successfully with a 15 percent gain in deliveries. The sports car manufacturer delivered 167,354 vehicles to customers worldwide in January-June 2023 (H1 CY2022: 145,860).
“After the first six months of the year, we can be pleased with our delivery results so far,” said Detlev von Platen, Board Member for Sales and Marketing at Porsche AG. “We posted gains in every sales region.”
Europe, Germany post high double-digit growth
With 36,574 delivered vehicles in Europe in H1 2023, Porsche posted an increase of 23 percent year on year. Also, in its home market of Germany, significantly more people took delivery of their vehicles than in the same period last year: 17,118 units, representing an increase of 24 per cent. North America posted double-digit gains as well. 41,937 delivered vehicles represent a year-on-year increase of 12 per cent.
Despite the still challenging environment in China, Porsche says it delivered 43,832 vehicles from January through June in this market – an increase of 8 percent. In the overseas and emerging markets, 27,893 cars were delivered to customers, representing an increase of 16 percent.
Macan remains the best-seller
SUVs remain among the most popular Porsche models: the Porsche Macan was delivered to 47,755 customers (+26 percent) and accounted for 28% of global sales in H1 CY2023. The Cayenne was bought 46,884 customers (+12 percent).
The iconic 911, which turns 60 this year, continues to raise the customers’ pulse to race speeds: the 911 was delivered to 26,124 customers worldwide (+21 percent). In the first half-year, 17,991 customers took delivery of the all-electric Taycan (-5 percent). According to Porsche, the electric sports car continued to be more affected by shortfalls in the availability of parts than other model lines.
The Panamera luxury sedan posted 17,565 deliveries (+13 percent). The 718 Boxster and 718 Cayman models contributed a further 11,035 deliveries (+13 percent).
“Value-oriented growth is the top priority for Porsche,” said Detlev von Platen. “To achieve that, we are continuing to focus on flexibility as the global economic situation remains challenging. Especially in China, we are striving for a balance of supply and demand in line with our luxury positioning.”
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