Porsche partners SAP for AI and data-driven business model

Porsche and SAP have sealed a new strategic partnership to focus on data-driven business models, artificial intelligence and an end-to-end process-driven architecture. The two firms aim to drive forward co-innovations in order to jointly develop new solutions for the digital transformation.

Lutz Meschke, deputy chairman and member of the executive board for finance and IT at Porsche said, “Our aim is to jointly realise new ideas. This will be beneficial not only our two businessess, but other companies as well.”

According to him, SAP is an important partner for Porsche. Both companies have already rolled out many ground-breaking projects together. Meschke mentions the order management system PIA as an example of this. The partnership is not just about developing new ideas; existing projects will also be integrated into the collaboration.

Christian Klein, Co-CEO of SAP said, “As part of our strategic partnership, we want to build on the many promising joint projects to continue developing the standard in the automotive industry. The roll-out of S/4HANA at our strategic partner Porsche has a high priority for us and we are looking forward to collaborating on many joint developments, which will be closely integrated via the SAP cloud platform.”

SAP and Porsche have initiated a ‘Board of Architects’ to exploit the full potential of this partnership. The objective is to improve networking by communicating closely on a business and technology architecture level in current programmes. This cooperation on a strategic level is designed to optimise the mutual benefit of both companies in the long term.

Dr Daniel Holz, CEO of SAP Deutschland said, “From the very start, we have broken new ground in this strategic partnership with Porsche. Design thinking is a core element of our work together and we have managed in just a short space of time to focus on the right issues and take a solution-oriented approach. This is a best-in-its-class collaboration model.”