Pininfarina Battista arrives in London for Ultra Low Emissions Zone launch

Automobili Pininfarina’s all-electric 1,900hp Battista hypercar has arrived in London. The stunning eco-friendly hypercar makes its UK debut as the city launches its latest battle against pollution through its Ultra Low Emissions Zone (ULEZ). The most powerful car to be designed and built in Italy when it goes into production next year will offer future free and unrestricted access to central London.

The ULEZ is central to the Mayor’s plans to improve the health of Londoners by cleaning up the city’s toxic air, which leads to the early deaths of thousands of Londoners every year. The Mayor of London is due to launch the Ultra Low Emission Zone (ULEZ) in central London on 8 April 2019. 

Most vehicles driving in the ULEZ will need to meet new, tighter emission standards or pay a daily charge to travel within the area. The ULEZ will operate in the same area as the current Congestion Charge Zone and will be in effect 24 hours a day, 7 days a week, all year round. 

With first deliveries due in late 2020, just a few months before the ULEZ extends to the whole of Greater London in 2021, the Pininfarina Battista’s electric powertrain provides extraordinary performance within a dramatic body that is pure hypercar – a true, new poster car for the EV generation.

With its beautifully elegant design by the world-famous Pininfarina automotive styling studios in Italy, a single-charge range targeting 300 miles for a non-stop drive from London to Paris, and a sprint to 100kph in less than two seconds – faster than a Formula 1 car – the Battista represents a new reality for electric car desirability before ultra-low emissions moves to zero emissions regulation.

According to Michael Perschke, CEO, Automobili Pininfarina, “The Battista is a truly beautiful, guilt-free hypercar – the first EV to really fall in love with – because electricity enables us to develop it with zero emissions and as the most powerful car that will have ever been designed and built in Italy."

“As London joins many cities in moving towards a more sustainable future, we hope that the Battista also inspires a generation to consider electric cars, not just through the benefits of zero emissions, but also through the beauty and the performance that electrification offers.”

Growing global demand for EVs
2018 saw electric cars reach new levels of popularity for the car buyer. EVs were the fourth most-searched- for segment amongst car buyers in the UK car market, the USA’s best-selling luxury car in 2018 was an EV, and in Norway – a country built on oil revenues – the best-selling car in 2018 was also electric.

Just 12 months since the Automobili Pininfarina luxury EV car business was first introduced, the Battista’s place as the most powerful, luxurious and beautiful electric car available to order today therefore highlights the technologies and desirability that electrification offers car buyers and the traditional car industry.

Equally, its unique combination of performance – which no petrol-engine car will ever achieve – and Pininfarina-designed carbon fibre body appeals to traditional supercar collectors and automotive connoisseurs. It is pure supercar in its style with just the charging e-port, which glows and pulses according to its state of charge, giving away its electric-car credentials.

Also read: London's Ultra Low Emission Zone: what you need to know