October sees strongest growth for new car sales in Europe during the last six months

October 2014 saw strong growth in the European new car sales market, with sales up by 7.0 percent compared to the same period last year, according to the latest analysis from JATO Dynamics, the leading provider of automotive intelligence.

Growth was again driven by higher demand in Europe’s big 5 markets with sales in Spain up 31.1 percent year-on-year, Great Britain had double-digit growth of 14.2 percent year-to-date and Italy up 9.6 percent year-to-date.

Key highlights of this analysis are that 19 of the top 20 brands recorded sales growth in October; 24 of the 29 countries analysed have seen year-to-date growth in new car sales; and sales of Volkswagen’s Polo were up 27.7 percent compared to October 2013 following its recent facelift and it has reclaimed second place.

Four of the ‘Big 5’ European car markets registered growth in October, making a significant contribution to the strong overall growth seen during the month. This was the highest rate of overall growth in the European market since March of this year. Germany’s sales grew 3.7 percent, slightly more than its year-to-date increase of 3.0 percent. The French market declined 3.8 percent in October, but remains ahead of 2013 year-to-date by 1.4 percent.

Other medium-sized markets also continued to perform well, with excellent year-to-date gains for Sweden (+14.9%), Czech Republic (+17.5%) and Hungary (+20.4%).October was a strong month for new car sales right across Europe, as 24 out of the 29 countries included in the analysis grew their sales compared to the same month last year. The countries that have recently suffered prolonged economic downturn continued their return to growth, with Ireland (+29.8%), and Greece (+21.5%) both showing impressive signs of recovery so far this year.

European monthly sales volumes year-on-year comparison
October was also a successful month for the high-volume brands, with 19 of the top 20 increasing year-on-year sales for the month. Of these, Dacia (+34.6%) and Mini (+21.4%) saw the highest year-on-year gains, while Opel/Vauxhall (+11.8%) increased its sales the most of the top 10 brands. Skoda remained in the top 10 for another month after growth of 6.0%, while their year-to-date growth strong currently at 16.3 percent.

Ford and Renault had similar performances during October, with Ford holding on to second place, beating Renault by just over 1,000 units. Renault’s strong performance in 2014 is proven by its double-digit growth for the year-to-date (+10.2%). Volkswagen remains the top seller thanks to a 5.9 percent increase in October compared to last year.

The newly face-lifted Volkswagen Polo increased year-on-year sales by 27.7 percent, pushing the model into second place behind its dominant stablemate the Golf, with sales growth of 5.2 percent. Renault’s Clio was third with a year-on-year increase of 8.1 percent, while Ford’s Fiesta had to settle for fourth despite growing sales 4.1 percent compared to the same period last year. Opel/Vauxhall’s Corsa completes the top 5 following a successful month in which its sales increased by 23.1 percent.

Skoda’s Octavia remains the year-to-date growth leader in the top 10 with sales up 28.4 percent, despite slipping slightly (1.2%) in October. Peugeot’s 308 saw sales grow by 50.5 percent compared to October last year while its year-to-date growth is even higher at 59.0 percent. This leaves the model just outside the top 10, directly behind Peugeot’s 208.

Peugeot’s 2008 also saw October’s year-on-year sales grow by 11.6 percent, while other small crossover models also continued to gain market share. The most notable increases in year-on-year sales were for Dacia’s Duster (+72.5%) and Renault’s Captur (+9.6%).

Brian Walters, vice-president of data at JATO Dynamics, commented: “European new car sales not only continued to grow in October, but did so at an even higher rate than in recent months. It was another great month for a number of the biggest brands and more established models, but the continued success of small crossovers shows that demand for innovative new products continues to grow.“