Japan to be the flagship market for the implementation of the Nissan Intelligent Mobility vision as part of the Nissan M.O.V.E. to 2022 midterm plan
Nissan plans to launch three new electric vehicles and five e-Power models in Japan by the end of fiscal 2022, the company has announced.
Nissan expects electric vehicles and e-Power models to make up 40 percent of sales in Japan by the end of the company’s 2022 fiscal year. By fiscal 2025, Nissan expects half of the vehicles it sells to be electric or e-Power models.
Speaking in Yokohama yesterday, Daniele Schillaci, Nissan’s executive vice-president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia & Oceania, said: “As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.”
The Nissan Intelligent Mobility vision will also have an expanded footprint throughout the company’s dealerships. Nissan will develop a new store format centered around the customer shopping area and build new walk-in stores and brand experience stores that give customers the Nissan Intelligent Mobility experience.
Every step of the car-buying process will be increasingly digitalised, from initial purchase consideration to aftersales. Moving away from a conventional, fragmented service model, Nissan will create one that provides customers the service they need, when they need it.
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