Nissan expands electrification strategy to 27 models by 2030

Previously announced ‘Ambition 2030’ strategy’s 23 electrified vehicles including 15 EVs now stands expanded to 27 new electrified models, including 19 new EVs, by fiscal year 2030

Autocar Pro News Desk By Autocar Pro News Desk calendar 27 Feb 2023 Views icon2301 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

A little over a year after Nissan announced its ‘Ambition 2030’ long-term vision which included its vehicle electrification strategy, the Japanese automaker has increased the number of electrified models.

The earlier plan was for 23 electrified vehicles, including 15 EVs, by 2030. Now, in response to changes in customer needs and the business environment, Nissan has revised its plan to further accelerate electrification.

The company will increase the number of models to meet the growing needs of customers for diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by fiscal year 2030. As a result, the electrification sales mix across the Nissan and Infiniti brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%.

Increase in sales volume percentages for electrified vehicles in 2026

In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in fiscal year 2026 is expected:

Europe: 98% (up from 75%)
Japan: 58% (up from 55%)
China: 35% (from 40%)
United States: 40% (EV only; by fiscal year 2030)

This will increase the global sales mix of electrified vehicles from the planned 40% when the vision was announced to more than 44% by fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market. In Europe, Nissan will continue its robust electrification plans and will also explore stronger collaboration with the Alliance.

Nissan has also stated that that it "intends to further enhance customer experience through personalized services for a long term engagement. Nissan will boost its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through Software Defined Vehicles and is already demonstrated by e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years."

ALSO READ

Renault Nissan Alliance to invest Rs 5,300 crore in India, plans six new models including 2 EVs

RELATED ARTICLES
Apollo Tyres celebrates 15th anniversary of Vredestein acquisition with new tulip variant

auther Autocar Pro News Desk calendar21 Apr 2024

Named as a tribute to the Kanwar family which founded and owns Apollo Tyres, the ‘Kanwar Tulip’ is notable for its highl...

Marelli Talbros Chassis Systems wins Rs 1,000 crore business from European OEM

auther Autocar Pro News Desk calendar19 Apr 2024

The order, to be executed over an eight-year period, is for the supply suspension arms tailored for both conventional in...

Kia launches customised NBA display themes for North American market

auther Autocar Pro News Desk calendar19 Apr 2024

Display Themes is a customised service that supports a personalised vehicle experience, allowing users to customise the ...