Previously announced ‘Ambition 2030’ strategy’s 23 electrified vehicles including 15 EVs now stands expanded to 27 new electrified models, including 19 new EVs, by fiscal year 2030
Electrification sales mix across the Nissan and Infiniti brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50 percent.
Nissan CEO Makoto Uchida and COO Ashwani Gupta had unveiled the ‘Ambition 2030’ strategy and long-term vision for empowering mobility and beyond on November 29, 2021.
A little over a year after Nissan announced its ‘Ambition 2030’ long-term vision which included its vehicle electrification strategy, the Japanese automaker has increased the number of electrified models.
The earlier plan was for 23 electrified vehicles, including 15 EVs, by 2030. Now, in response to changes in customer needs and the business environment, Nissan has revised its plan to further accelerate electrification.
The company will increase the number of models to meet the growing needs of customers for diverse electrified vehicles, introducing 27 new electrified models, including 19 new EVs, by fiscal year 2030. As a result, the electrification sales mix across the Nissan and Infiniti brands by 2030 is projected to increase to more than 55% globally, up from the previous forecast of 50%.
Increase in sales volume percentages for electrified vehicles in 2026
In line with the progress of electrified vehicle penetration, Nissan’s latest forecast for its sales mix of electrified vehicles sold in major markets in fiscal year 2026 is expected:
Europe: 98% (up from 75%)
Japan: 58% (up from 55%)
China: 35% (from 40%)
United States: 40% (EV only; by fiscal year 2030)
This will increase the global sales mix of electrified vehicles from the planned 40% when the vision was announced to more than 44% by fiscal year 2026. To address rapid market changes in China, in 2024 Nissan plans to launch an EV designed specifically for the market. In Europe, Nissan will continue its robust electrification plans and will also explore stronger collaboration with the Alliance.
Nissan has also stated that that it "intends to further enhance customer experience through personalized services for a long term engagement. Nissan will boost its Connected Car Service strategy from enriched on-board content to enabling on-demand functions to cater to diversifying customer needs. The company aims to achieve this through Software Defined Vehicles and is already demonstrated by e-architecture currently installed in Nissan Ariya and will be available in more models in the coming years."
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