Nissan Europe records best-ever sales and market share in FY2014

Nissan has announced a record market share in Europe of 4.1% in fiscal year 2014, an increase of 0.3 percentage points from its 2013 market share of 3.8%. 2014 marks the fifth consecutive year of market share growth and an over 50% increase from 2009 levels of 2.7%. Together with the Datsun brand, its market share is 4.2%.

Nissan with Datsun recorded European best-ever sales of 740,640 vehicles in FY2014, an increase of 11.5% from 2013 sales, with March sales totalling 98,979 units, an increase of 3.7% from the previous year. 

Nissan was the best-selling Asian brand in fiscal year 2014 in over five markets including the UK, Spain and France, with European wide sales closing the gap on the nearest Asian rival brand by 0.42%. Its European sales were bolstered by the launch of nine vehicles in the outgoing fiscal year, including the all-new Pulsar.

The carmaker also notched its best-ever electric vehicle sales, with 16,869 Leafs sold in Europe, up 28% year on year, and the new e-NV200 selling 3,924 units.

Meanwhile, crossover sales exceeded 400,000 units. The Qashqai crossover bagged over 240,000 customers in FY2014 for its style, efficiency and advanced technologies such as the Safety Shield.

The expansion of Nissan's electric vehicle line-is paying great dividends.  Nissan is leading the way in important new technologies - with more to come in 2015 both in electric cars and in autonomous driving vehicles, the future of transportation.

Market share increases were recorded in major European markets in FY14 – UK, Germany, Italy and Spain.