Millionth Duster rolls out from Renault’s Brazilian plant

The millionth Renault Duster has just rolled out from the French carmaker’s plant in Curitiba, Brazil, and will be delivered to a customer in the same country. Following the SUV’s launch four years ago, the model has turned out to be a major  success and combined worldwide productions of Renault- and Dacia-branded Dusters have reached the one million mark worldwide.

The Duster is currently marketed in more than 100 countries and made in five factories across the world: Pitesti (Romania), Curitiba (Brazil), Envigado (Colombia), Moscow (Russia) and Chennai (India). The high-selling SUV has turned out to be one of the driving forces behind the Renault Group’s international growth and has also emerged as the best-selling Renault model worldwide.

“The Duster is a truly global success story,” says Arnaud Deboeuf, the Renault Group’s Entry Programme Director. “With Renault branding, it perfectly meets the demands of our international customers and is contributing to Renault’s expansion in emerging markets. At the same time, the Dacia-badged version sold in Europe and our Mediterranean Basin markets has succeeded in attracting a new clientele to the brand thanks to the styling and genuine all-terrain capability it delivers for an affordable price. Duster is definitely a model that is winning us new customers.”

THE DUSTER’S FIVE BIGGEST MARKETS

Dacia-badged Dusters have been made at Pitesti, Romania, since 2010 for sale in Europe, Turkey and the Maghreb nations. It has also been made at the same plant with Renault badging since June 2010, initially for the Middle-East, Egypt and other African markets, then, from 2011, the Gulf region.
The Curitiba factory in Brazil has been building Renault-badged Dusters since October 2011 for sale in Brazil and Argentina. The plant in Envigado, Colombia, has assembled Dusters since February 2012 for its customers in Colombia, Mexico, Ecuador, Chile, Peru and Central America.
Production of the Duster in Moscow, Russia, began in December 2011 for the local market, with Renault badging.
The latest factory to join the list was Chennai, India, in May 2012, for Duster’s Indian, South African and Indonesian markets as a Renault model, as well as for the United Kingdom, Cyprus, Malta and Ireland branded as a Dacia.

In 2013, total Duster sales were 376,000 units.