Mercedes-Benz sales up 13% in November, YTD numbers surpass last year’s total

Mercedes-Benz maintained its strong pace shortly before year-end, achieving double-digit growth in unit sales in November. A total of 182,602 automobiles with the three-pointed star were sold worldwide (+12.7%).

In the period of January to November, sales increased by 11.8% to 1,893,619 units, meaning that Mercedes-Benz already sold more vehicles in the 11 months of this year than in the whole of 2015. Last month, Mercedes-Benz was the premium brand with the most new-car sales in Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada and Mexico.

“With double-digit growth since the beginning of the year, we surpassed last year’s total unit sales by the Mercedes-Benz brand already in November. This makes 2016 a new record year for Mercedes-Benz,” stated Ola Källenius, member of the board of management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

Sales by region and market

Unit sales by Mercedes-Benz in Europe increased by 16.7% to 78,797 vehicles – never before so many cars have been sold in a November as this year. In Germany, demand for Mercedes-Benz cars increased last month to 25,599 units (+7.2%). Thanks to double-digit growth in November, new best-ever figures were achieved in Great Britain, France, Spain and Belgium.

In the Asia-Pacific region, 63,918 Mercedes-Benz vehicles were sold to customers in November – an increase of 14.7% and a new high. Demand there was particularly strong for the new E-Class and the SUVs, which sold in higher numbers than ever before in a November. In China, a new high of 42,310 vehicles with the three-pointed star were sold last month (+16.5%).

Unit sales in the NAFTA region increased by 3.1% in November; 35,168 customers took delivery of their new Mercedes-Benz. In the USA, 30,363 vehicles were sold in November (+1.1%), while YTD sales fell slightly by 0.2%. Mercedes-Benz, however, set a new sales record in Mexico last month with growth of around 40%.

Sales by model

The C-Class continued to be extremely popular as both the C-Class Saloon and Estate were the best-selling Mercedes-Benz models in November. One million C-Class Saloons and Estates have already been sold worldwide since the market launch of the new generation in 2014.

Demand for the E-Class was stronger last month than ever before in a November. A total of 26,915 E-Class Saloon and Estate models were sold last month, an increase of 38.6%.

Demand for Mercedes-Benz SUVs continued to remain high in November, as 61,266 units were sold in this segment (+17.5%), setting a new record. Growth was especially strong last month for the GLC.

smart

A total of 12,565 units of the smart fortwo and forfour models were sold in November, representing an increase of 15.9%. In each of Europe, Asia-Pacific and the NAFTA region, more of the smart fortwo and forfour cars were sold than in November last year. The smart brand achieved its strongest growth in China, where unit sales more than doubled last month. The 100,000th smart car sold in China was sold in November.

Recommended:

- Strong demand in China drives Mercedes-Benz’s double-digit sales growth in October

- Mercedes-Benz India, luxury car market may not see growth in 2016