Mercedes-Benz records best-ever April sales

Mercedes-Benz has announced record sales for the 50th consecutive month in April. In April 2017, the German automaker sold 180,599 vehicles (+10.1%). Compared with the first four months of 2016, 14.5% more vehicles have been sold this year: 741,224 units. Mercedes-Benz was the premium brand with the most new cars registered in April in markets including Germany, Great Britain, Spain, Switzerland, Portugal, Japan, Australia, Taiwan, the USA and Canada.

“April was very successful for Mercedes-Benz. We achieved our 50th consecutive record month for unit sales and once again a double-digit growth,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.

Sales by region and market
In Europe, Mercedes-Benz increased its unit sales in April by 3.9% to a new high of 75,928 vehicles. This growth was driven not only by a new record for unit sales and double-digit growth in Great Britain, but also in Spain, Belgium, Switzerland, Sweden, Portugal and Poland. In Germany, the domestic market, the Stuttgart-based company posted a 5% increase in unit sales in the first four months of the year – 95,171 Mercedes-Benz vehicles were sold in that period.

In the Asia-Pacific region, a total of 68,485 vehicles were sold in April 2017 (+29.8%) – more than ever before in an April. In China, 47,627 vehicles were sold, an increase of 35.3% compared with the prior-year month. The company says it achieved best-ever figures in its biggest sales market both in April and in the first four months of the year. This is also true for the markets of South Korea, Australia, Taiwan and India.

Since the beginning of the year, Mercedes-Benz posted new record sales in the NAFTA region. In the January to April 2017 period, it sold 126,191 vehicles (+3.5%). In the United States (+1.0%), Canada (+13.2%) and Mexico (+37.7%), more customers bought a new Mercedes-Benz than ever before in the first four months of a year.

Mercedes-Benz unit sales by model

The C-Class continued to be in strong demand and was the best-selling Mercedes-Benz model last month – 33,666 units were sold. The long-wheelbase version of the C-Class Saloon, which is sold exclusively in China, recorded best-ever sales figures once again in April.

The E-Class is as popular as ever, says Mercedes-Benz. In April, 28,827 customers bought the E-Class Saloon or Estate, which is 52.4% more than in the prior-year month. This is a new April record for the two models.

The SUVs from Mercedes-Benz also posted best-ever unit sales in April and in the first four months of the year. In April 2017, 59,739 units were sold (+5.5%) and a total of 247,877 since the beginning of the year (+13.3%). The GLC made a major contribution to this success.