Mercedes-Benz to focus on CASE strategy at CES 2017

German luxury carmaker Mercedes-Benz will showcase its leading role in future mobility at the Consumer Electronics Show (CES) from January 5-8 in Las Vegas.

Its appearance at the show will focus on the new corporate strategy CASE, with its four pillars – Connected, Autonomous, Shared & Service and Electric Drive.

The Concept EQ and the Mercedes-Benz Vision Van will share a stage for the first time. Under the ‘Fit&Healthy’ banner, Mercedes-Benz will present a vision of how society's increasing health consciousness can be intelligently combined with future mobility.

With exhibits on artificial intelligence and on connecting the vehicle to the ‘smart home’, the company says it will provide exciting insights into the latest work of its research and development teams. A particular highlight will be the chaired live discussions with Mercedes-Benz experts, which will be streamed live via Facebook and the Daimler Media site.

CASE links the megatrends of networking, autonomous driving, flexible usage models and electric drive systems in which Mercedes-Benz is already playing a leading role; with CASE the company is pooling its competence in these fields and consistently promoting their development.

"Our notion of mobility will change more dramatically in the next five to ten years than in the preceding 50," said Ola Källenius, Member of the Board of Management of Daimler AG and, from January 2017, responsible for Group Research and Mercedes-Benz Cars Development. "Our CASE strategy will help us to shape the future of mobility. The objective is to make the car a platform for future mobility concepts and a space that offers a digital experience. The car of the future must be networked, autonomous, emissions-free and deliver the possibility of shared mobility."

Under the banner of CASE, Mercedes-Benz will be presenting the Concept EQ and the Mercedes-Benz Vision Van on the same stage for the first time in Las Vegas. In the Concept EQ, a study with the appearance of a sporty SUV crossover, the carmaker provides a glimpse of a new vehicle generation with battery electric drive. The Mercedes-Benz Vision Van, a revolutionary van study for urban use, combines a wealth of innovative technologies for 'last mile' deliveries in an integrated system.

Preview: Consumer Electronics Show 2017