Mazda and Isuzu ink pick-up truck collaboration pact
As per the agreement, Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model.
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The D-Max is a popular Isuzu pick-up, which is also made in India.
Mazda Motor Corporation and Isuzu Motors have reached a basic agreement on next-generation pick-up truck collaboration.
The pact allows Isuzu to enhance its product competiveness and Mazda to strengthen its product line-up and maintain own-brand market coverage.
Under the deal between the two automakers, Isuzu will produce next-generation pick-up trucks for Mazda, based on Isuzu’s pick-up truck model. Mazda and Isuzu have developed a collaborative relationship for more than 10 years, with Isuzu producing for Mazda trucks for the Japanese market.
The next-generation pick-up truck model will be sold worldwide except North America. The start of sales is yet to be determined, the companies say.
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