Marelli to showcase near-field ground projection tech at CES 2023

Early next month at CES 2023 (January 5-7) in Las Vegas, global automotive supplier Marelli will showcase its latest technologies, including Near-Field Ground Projections that expand communication and safety features beyond the vehicle.

The ground projection technology plays a key role in the 360-deg illumination of the car. Static, semi-dynamic or dynamic projections provide opportunities for various welcome, safety and communication scenarios to be displayed on the ground surrounding the outside of the vehicle.

Users can fully customize their vehicles with animated and personalised logo projections or welcome messaging, provide amplified alerts with extended turn indicators or reverse driving warnings, or communicate key information like charging status. Static and semi-dynamic projections are realised using coloured pictures, gobo or multi-lens array technology, while dynamic projections utilize digital light processing technology.

In addition to Near-Field Ground Projections, those visiting Marelli’s hospitality suite at CES will experience the company’s latest technology portfolio that drives vehicle personality and performance. In-demand features will be brought to life in the space through Marelli’s latest concept models and digital configurators.

Marelli says its clientele will be invited to define their brand’s personality or DNA by configuring their own vehicle, choosing from a curated selection of lighting, sensing, electronics, and interior options featured in Marelli’s Digital Design Studio. Users will have the option to select their features from designated personality styles or create their own unique design.

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