Mahindra Two Wheelers Europe, a subsidiary of India's Mahindra & Mahindra (M&M), part of the US$ 20.7 billion Mahindra Group headquartered in Mumbai, and Groupe PSA have announced that Mahindra Two Wheelers Europe will acquire all outstanding shares in Peugeot Motocycles (PMTC).
Earlier in January 2015, Mahindra Two Wheelers Europe had acquired a 51% equity stake in PMTC from PSA with the aim of growing the business.
Expansion into select Asian markets, 7 new products planned
Mahindra Two Wheelers Europe and the PMTC team have worked together on reorganising and building the ’Performance 2020’ plan, which was unveiled in July 2018. It lays the foundations to strengthen the company’s operations to achieve future growth in core markets such as the G7 (Europe), while expanding into new geographies, including select Asian markets.
This growth plan is backed by a robust investment plan which includes the launch of seven new products between 2019 and 2021. The brand’s presence in Europe will be fortified, with France remaining a major market and PMTC’s headquarters still based in its historical location, Mandeure.
Rajesh Jejurikar, president - FES & ‘Two-Wheelers’, and Member of the Group Executive Board, Mahindra & Mahindra, said: “We are seeing positive momentum at Peugeot Motocycles. Kisbee becoming the largest-selling 50cc vehicle in Europe, Peugeot Metropolis getting stronger in Europe and China, the positive market response to the new launch of the Urban GT connected Pulsion, are all cases in point. We fully support PMTC’s ‘Performance 2020’ and look forward to the future with enhanced optimism.”
According to Jean-Philippe Imparato, Executive VP - Peugeot Brand, “This decision by the shareholders will ensure that Peugeot Motocycles benefits from the expertise of a significant global player in the two wheelers industry. We at Peugeot will maintain our commitment through our utilization of the Peugeot brand and extend our support to design and technological innovations.”
Peugeot brand lives on, will be used in future
The Peugeot brand will continue to be used in the future under the Trade License Agreement between PMTC and Peugeot. In addition, the Peugeot design teams will continue to assist in the design and development of PMTC products in close cooperation with PMTC management and the Mahindra Group. For instance, the Peugeot 308 i-Cockpit technology was introduced recently with the launch of the Peugeot Pulsion in its two-wheeler version i-Connect.
The first batch of made-in-Pithampur E-Ludix scooters were shipped to Peugeot Motocycles, France last month.
As reported by Autocar Professional last month, Mahindra Two Wheelers shipped its first batch of made-in-India electric Peugeot E-Ludix two-wheelers to Mahindra subsidiary Peugeot Motocycles. With this, the E-Ludix from Mahindra Two Wheelers becomes the first electric two-wheeler to be exported from India to the EU.