Magna and Renesas to develop ADAS system for entry and mid-range vehicles

The non-luxury segment would get the new cost-efficient 3D surround view system for advanced driving assistance system (ADAS).

Autocar Pro News Desk By Autocar Pro News Desk calendar 21 May 2018 Views icon15388 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Japan-based Renesas electronics,  an industry-leading supplier of automotive semiconductor solutions, and Canada-based Magna, a mobility technology company and one of the world’s largest automotive suppliers, aim to accelerate the mass adoption of advanced driving assistance system (ADAS) features with a new cost-efficient 3D surround view system designed for entry- and mid-range vehicles.

An ADAS system for the mass-produced vehicles

The 3D surround view system adopts Renesas’ high-performance, low-power system-on-chip (SoC) that is optimized for the smart camera and surround view systems. By enabling 3D surround view safety capabilities, the new system helps automakers to deliver safer and more advanced vehicles to a larger number of car consumers, contributing to a safer vehicle society.

Magna’s 3D surround view system is a vehicle camera system that provides a 360-degree panoramic view to assist drivers when parking or performing low-speed operations. Drivers can adjust the view of their surroundings with a simple-to-use interface, while object detection alerts drivers about obstacles in their path. The system provides drivers with a realistic 360-degree view of their environment, a significant upgrade to the bird’s-eye view offered by existing parking assist systems.

Shinichi Yoshioka, senior vice president and deputy general manager, automotive solution business unit, Renesas Electronics Corporation said, “Automated driving systems require scalability to address the wide range of requirements of car consumers. The collaboration is an important step in delivering cost-efficient 3D surround view system across vehicle classes, bringing valuable safety features to diverse price ranges.” 

Kelei Shen, president of Magna Electronics said, “The collaboration with Renesas is a great example of how companies can jointly develop and deliver a greater number of optimized, cost-effective semi-autonomous features to a variety of different vehicle segments. By combining our strengths we will be able to put advanced driver assistance and safety technology into more vehicles and to more drivers.”

Also read: 

Intel and Mobileye adopt camera sensors for autonomous mobility

Magna to supply structural castings to JLR from new plant in the UK

Magna bags GM supplier of the year awards

Magna Steyr to develop smart EV architecture for China’s BAIC Group

Magna and Lyft to jointly develop and manufacture self-driving systems

Magna to undertake full vehicle development for VinFast

Toyota company begins production of Suzuki Swift in Ghana

auther Autocar Pro News Desk calendar31 Jan 2023

Toyota Tsusho Manufacturing Ghana commences assembly of SKD kits of the Swift hatchback; part of the expanding alliance ...

Renault to reduce stake in Nissan from 43% to 15%

auther Autocar Pro News Desk calendar30 Jan 2023

Renault, which holds a 43% stake in Nissan, to transfer 28.4% shares into a French trust; Nissan is to invest in Renault...

Electric Jimny among five Suzuki EVs confirmed for Europe

auther Autocar Pro News Desk calendar28 Jan 2023

The 4x4 is one of five new electric cars Suzuki will launch in Europe by 2030