Lotus appoints Uday Senapati as product strategy and management director

Group Lotus has announced its latest executive appointment in Uday Senapati, who joins the iconic British sports car marque as the company undergoes the next stage of its growth. Senapati will take responsibility for product strategy and management for all current and future product lines, including digital products and services.

Prior to joining Lotus, he started his career as an automotive engineer, specialising in automotive refinement, aerodynamics and vehicle engineering. Moving quickly into technical management roles at both GM and JLR, he most recently held senior management positions at Bentley Motors, based in Crewe, England. 

Speaking of the announcement, Group Lotus’ Chief Executive Officer Feng Qingfeng said, “With a wealth of experience in the automotive sector, Uday has a proven record of leading successful teams in premium segment automotive companies. At Lotus, he will take the lead in developing and delivering our product plans and will play a vital role as Lotus continues to challenge conventions and innovate as it looks to the future.”

Uday Senapati said, “Lotus has a tremendous sporting and racing heritage and is in the enviable position of having produced some of the world’s most iconic sports cars. To be able to work closely with some of the best people in the industry on bringing the next generation of advanced high-performance vehicles to market is immensely exciting and I’m looking forward to the challenges ahead.”

Uday Senapati holds a BEng (Hons) - Mechanical Engineering Degree from the University of Pune, India, an MSc – Acoustics degree from Southampton University, and an MBA from Manchester Business School.