Land Rover partners Bullitt Group to develop smartphone and accessories

Land Rover today announced a partnership with British consumer electronics company Bullitt Group to develop a bespoke smartphone and range of accessories.

Bullitt Group, one of the largest privately-owned technology groups in the UK, will develop a wide portfolio of mobile devices and peripherals for Land Rover. The new range of accessories will launch in early 2017 and will feature some innovative technologies.

Lindsay Weaver, director of Licensing and Branded Goods at Jaguar Land Rover, said: "Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension. An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values."

Bullitt Group CEO Peter Stephens commented: "We're delighted to have formed a partnership with Land Rover and to be helping them inject their brand values of cutting-edge design and durability into the mobile phone market. We're confident the new range of products will perfectly encapsulate everything that Land Rover represents, appealing to those who already love the brand and providing an introduction to those who are yet to discover it."

The portfolio is now under development by the Bullitt Group, working directly with Jaguar Land Rover Special Vehicle Operations Group. The Jaguar Land Rover Special Vehicle Operations team is responsible for designing and engineering high specification vehicles, bespoke commissions and heritage products. They will be applying their expertise in the brand to the forthcoming range.